New BBC Clothing

The BBC-Ice Cream team never ceases to amaze me with their work.

Quoted via Hypebeast

"In a recent Complex, a BBC Ice Cream rep forecasted the future of the brand relative to the brands foundation on Pharell's popularity. Admitting they have begun a transformation from its original stylings focusing on loud prints, they aim to design with a larger emphasis on denim. Although the prints will remain we're sure, here's a look at some upcoming pieces including the aforementioned denim, tees, tops and bags. Available this Saturday at BBC Ice Cream."

Below are some sample flicks. The tee colorway is stupido.